Luxury Home Staging Reaps Big Rewards


299 Niagara Blvd, Niagara on the Lake, ON

Listed at $1,699,900

Sold over list price, with multiple offers, in 12 days.


The Staging Professionals were hired by the realtors, Jaime & Anna DaSilva of Sotheby’s International Realty, to conduct a staging consultation for the waterfront property listed above. The results of the consultation required the removal of many items that would neither enhance nor showcase this spectacular property. Updated flooring, repainting both the interior and partial exterior of the home,  landscaping and  finally staging of the home (prior to its entry into the market )were the recommendations made to both the homeowner and realtor. The Staging Professionals were hired to design the new look, manage the tradespeople involved and prepare the home for the potential, fortunate buyer. The realtors did an exceptional job in marketing this home using photography and videography to capture its unique features. I use the term exceptional to portray the fluid movement necessary in orchestrating 125 people walking through the home on the first weekend, the reality of multiple offers procured all within a 12 day period.

Most people are incredulous when presented the details of the scenario above but I need to point out that staging a luxury home has several distinct challenges. As we know, luxury homes have a smaller “ buyer pool”. Professional stagers have the understanding and knowledge of how to captivate this audience; to target the lifestyle sought. The perceived value can be dramatically enhanced with a solid understanding of the target markets, the location, demographics and buyer needs.


There is a huge return on staging luxury homes particularly when a speedy sale ensures carrying costs remain at a minimum. The average timeline on a Niagara on the Lake property, at this price point and time, is usually 1 year. The sale of 299 Niagara Boulevard was a combination of strengths; professional realtors, stagers, photographers and videographers working masterfully together to weave this tapestry of success.

About Lisa McIntee

Lisa McIntee is the owner of The Staging Professionals and RESA's 2014 Top Professional Home Stager in North America. The Staging Professionals is Niagara's Multi-Award Winning Home Staging Company offering a wide range of services designed to assist Realtors, Investors, Builders and Home Owners increase their bottom line when selling or renting their home.

Lisa is a member of the Real Estate Staging Association (RESA) and holds the elected position of Ontario President. She is also a RESA Mastermind Member, Staging Instructor & Mentor with SAR Staging & Re-Design and is actively involved in her community through various charitable organizations.

"RESA Professional Stager of the Year North America 2014"
"RESA Professional Stager of the Year Canada 2014"
"RESA Top 10 Best Occupied Stagings North America 2014"
"RESA Top 10 Best Re-designs North America 2014"
"RESA Top 10 Best Re-Designs North America 2013"