Paint is SO Much More Than Just a Color

Painting a home can be one of the easiest ways to update it, and a new paint job also comes with a very good return on investment (ROI).  At first glance, the beautiful rainbow of available paint colors can be mesmerizing but far too often when the wrong selections are made, design disasters are inevitable and a ROI on this investment can decrease significantly.

Recently, we were asked to assist a large property management company secure new tenants for vacant units by professionally staging one of their newly renovated units.  The renovations are absolutely stunning, but there was one issue we noticed immediately; the wrong choice in paint color.  The unit was renovated with lighter shades of grey, and a neutral beige was chosen to paint the entire unit.  This neutral beige color (“boring beige” as it is known in the design world) wouldn’t have been my first choice of colors but it was the accent wall that really hit me hard.  It was the wrong color all together and instead of keeping with the light, airy flow of the renovations, this accent wall closed in the space and became a focal point that detracted the eye from any of the other (and much more expensive) improvements.

townhome staged

With only 2 hours to complete the unit, we decided to paint out the one accent wall a color a few shades darker than the kitchen cabinetry.  This was a great way to create flow in the space, but it also made the entire space appear much larger, brighter and updated.

Aside from making a space appear larger, paint can be used for many purposes.  The perfect paint color and finish can help achieve many thing, some of these items are listed below:

–          make tired flooring look newer,

–          help rough (patched) walls appear smooth.

–          create depth and dimension in rooms that otherwise appear stale,

–          reflect light in darker spaces (important for areas below grade),

–          create drama through accent walls,

–          creates the illusion of more square footage,

–          the perfect white on ceilings/trim can dramatically enhance any space and wall color,

If you are thinking of painting, particularly before you sell, consult a Home Stager who can assist you with the proper color selection and trends for your home and its unique features.  The color of paint doesn’t change the cost of the gallon, but the color selection itself will determine what type of return you will receive on your investment.

For more information on Professional Home Staging visit or give us a call today at 905-358-4887 to schedule your Home Staging Consultation.



About Lisa McIntee

Lisa McIntee is the owner of The Staging Professionals and RESA's 2014 Top Professional Home Stager in North America. The Staging Professionals is Niagara's Multi-Award Winning Home Staging Company offering a wide range of services designed to assist Realtors, Investors, Builders and Home Owners increase their bottom line when selling or renting their home.

Lisa is a member of the Real Estate Staging Association (RESA) and holds the elected position of Ontario President. She is also a RESA Mastermind Member, Staging Instructor & Mentor with SAR Staging & Re-Design and is actively involved in her community through various charitable organizations.

"RESA Professional Stager of the Year North America 2014"
"RESA Professional Stager of the Year Canada 2014"
"RESA Top 10 Best Occupied Stagings North America 2014"
"RESA Top 10 Best Re-designs North America 2014"
"RESA Top 10 Best Re-Designs North America 2013"